Packshot
Create clean, e-commerce-ready packshots from almost any source photo. Packshot takes a product image (or even an on-model photo) and renders it as a polished catalog shot, automatically cleaning up wrinkles, twisted collars, and asymmetric drape.
What is Packshot?
Packshot turns everyday product photography into commercial-grade catalog imagery. With Packshot you can:
- Start from a clean product, on-hanger, on-mannequin, or amateur on-floor photo
- Start from an on-model photo and have the person automatically removed
- Choose a presentation style (ghost mannequin, flat-lay, on-hanger, floating, and more) via the prompt or a reference image
- Get crisp, pressed, symmetric results without manual retouching
Use it for product listings, catalog hero shots, and marketplace assets.
When to Use
You have a product photo (or an on-model image) and you want a clean, catalog-ready packshot, not an on-model visual.
- If you want the product worn by an AI model, use Product to Model.
- If you want to transfer the product onto a specific model photo, use Try-On.
- If you already have a packshot and just want small tweaks, use Edit.
How to Use It
Upload Your Source Image
Upload the image you want to turn into a packshot. Packshot accepts a wide range of source styles, including clean product shots, on-hanger, on-mannequin, amateur on-floor photos, and on-model photos. When the source is on-model, the person is automatically removed and only the garment is rendered.
Choose a Style and Refinements (Optional)
The default presentation is ghost mannequin on a clean white background. To pick a different style, do one of the following:
- Write it in the prompt (for example, "flat-lay packshot", "on-hanger", "floating garment", or "draped on a stone plinth").
- Pick a FASHN Packshot Reference from the Image Context popover to use a curated style as a visual reference.
You can combine both: a reference image sets the look, and the prompt refines details like "marble surface", "soft window-light shadows", or "top-down camera angle". Keep the prompt focused on staging and styling, not on changing the product itself.
Generate
Click Run to generate. You can produce 1-4 variations per run.
Prepare for Export or Continue Editing
Send your result straight into another tool, or download it from Gallery.
Parameters
Only the source image is required. Other inputs are optional and can be combined.
| Parameter | Description |
|---|---|
| Source image | The product or on-model photo to turn into a packshot. Supported sources include clean product, on-hanger, on-mannequin, amateur on-floor, and on-model photos. |
| Text prompt | (Optional) Use the prompt to pick a presentation style ("flat-lay", "on-hanger", "floating") and refine staging ("marble surface", "window-light shadows", "top-down camera angle"). Keep the prompt focused on style, not on changing the product. |
| Image Context | (Optional) Style reference image for lighting, surface, composition, and mood. Upload your own or pick from the FASHN Packshot References gallery. |
| Number of images | Generate 1-4 outputs in one run. Credit use scales with the count. |
| Aspect ratio | Choose the output ratio. If you don't choose one, the result inherits the ratio from the reference image you supplied (Image Context; otherwise the source image). Supported: 1:1, 3:4, 4:3, 9:16, 16:9, 2:3, 3:2, 4:5, 5:4. |
| Resolution | Auto (default), 1K, 2K, 4K. Auto matches output to your input image resolution. See Resolution & Generation Mode. |
| Generation Mode | Auto (default), Fast, Balanced, Quality. Auto selects the optimal mode for your input and elevates to Balanced when an Image Context is provided. See Resolution & Generation Mode. |
Packshot Styles
Packshot does not use a preset selector. Style is driven by your prompt and your Image Context reference. The defaults match a clean ghost-mannequin packshot on a neutral background.
Common styles you can request in the prompt:
- Ghost mannequin (default): garment shaped by an invisible form with clean neck, sleeve, and hem openings.
- Flat-lay: garment laid flat, viewed from above. Pairs well with surface and shadow descriptions like "on marble" or "with soft window-light shadows".
- On-hanger: garment displayed on a visible hanger against a clean wall.
- Floating: garment rendered as if suspended in air, with no visible support.
You can also mix in named props or surfaces ("draped on a stone plinth", "on raw concrete floor", "with a hard editorial shadow") to steer composition and mood.
Image Context
The Image Context popover (the optional image slot at the bottom of the Studio) lets you point Packshot at a visual style reference. Use it when a look is easier to show than to describe (specific surface, lighting, composition, mood).
You can either upload your own reference image or pick from the curated FASHN Packshot References gallery.
FASHN Packshot References
Click the Image Context button in the bottom toolbar to open the popover. The popover shows an upload area and a FASHN Packshot References quick-pick strip. Click any thumbnail to use it as your style reference, or click Browse all to open the full gallery.
The full gallery includes a curated set of packshot looks, including ghost mannequin, flat-lay, on-hanger, floating, editorial, and themed compositions across a range of surfaces and lighting setups.
FASHN Packshot References are available on all paid plans.
Best Practices
- Provide the cleanest source you have. Sharp focus and good lighting carry through to the packshot.
- Keep the prompt focused on staging and styling (presentation, surface, lighting, camera angle). Avoid describing a different product.
- Don't ask for cleanup explicitly. Wrinkles, twisted collars, asymmetric drape, and uneven hems are removed automatically. Construction, seams, prints, and proportions are preserved.
- When you want a specific item from a multi-piece source, name it in the prompt (for example, "just the jacket", "only the shirt").
- For catalog detail pages or marketplace listings, generate at 2K or 4K so details stay sharp at high zoom.
What's Supported
- Source images: clean product, on-hanger, on-mannequin, amateur on-floor, and on-model photos
- Presentation styles: ghost mannequin (default), flat-lay, on-hanger, floating, and freeform styling via the prompt
- Item isolation: when the prompt names a specific item, only that item is rendered
- All major wearable categories, including garments and accessories such as shoes, bags, hats, and eyewear
- Vertical, square, and widescreen output formats
Troubleshooting
If your output doesn't look quite right:
- The wrong item was rendered → Name the item explicitly in the prompt (for example, "only the jacket", "just the shoes").
- The composition feels generic → Add an Image Context reference to lock in the surface, lighting, or composition you want.
- The style isn't what you expected → Name the presentation in the prompt ("flat-lay packshot", "on-hanger", "floating garment") instead of relying on the default.
- Wrinkles remain → Cleanup is handled by default, but you can emphasize it in the prompt with instructions like "make the garment pressed, symmetric, and neatly arranged".
Where Next?
After generating, the post-result suggestion bar offers quick access to related tools:
- Make small tweaks with Edit
- Increase resolution with Upscale
- Fit marketplace or social aspect ratios with Reframe
- Convert your new image into motion clips with Image to Video